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Coke Zero is zero at the half

Coke sues Coke Zero– This viral campaign was created to show consumers that Coke Zero tastes just like Coke. It was a mock-up lawsuit showing what would have happened if Coke sued itself filing “taste-infringement.” The lawyers were supposedly unaware of what was happening at the time giving the campaign a “realistic” feel.

As interesting as this campaign might seem, it didn’t get the desired results they had anticipated using social media. On July 26, 2006 they released the video to Youtube. Due to lack of interest, awareness, or maybe the awful attempt of an air guitar, whatever it may be, the viral has only received about 9,000 views to date and has only been favorited 20 or so times. If the people over at Coke think this is going to fly with consumers they have another thing coming.

Coke might be a sponsor for American Idol, but as far as ‘Idol Internet Style’ I think they just booked their plane ticket home. I see the future of Coke Zero right up next to Crystal Pepsi… or at least their marketing department anyway.


March 26, 2007 Posted by | Social Media, The Results Are In | 1 Comment