Blogger Says What?

The Simon Cowell of Web 2.0



I also post frequently on my work blog digtrends and last week I wrote a post on the newest form of reality TV, Justin.TV. This is an interesting experiment which I am curious to see the outcome of. I think that the sponsors behind this campaign really put themselves in a good position in terms of utilizing web 2.0. Sure there is going to be negative feedback and at times it might be boring, but honestly if the people tuning in expect to be entertained 24/7 they need rethink why they are watching. I visit the site several times during the day to see what Justin is up to and each time I find that there are over 300 people simultaneously logged in participating in the ongoing chat.

Is this a fad that will eventually wear itself out? Probably, but not before Justin gets his 15-minutes. I bet he will be making appearances on Leno and Regis & Kelly sooner than you might think.


March 28, 2007 Posted by | Advertising, Web 2.0 | Leave a comment

This Buds all through – This site was launched in January of 2006 and was intended to promote the entire beer industry. Anheuser-Busch wanted to highlight the social aspects of beer drinking using this site. In phase II of this campaign Herestobeer has partnered with social network to bring beer drinkers together encouraging clubbers and bar patrons to post photos of friends toasting with beer bottles and mugs.

The ‘Here’s to Beer’ campaign wasn’t as big of a success as Anheuser-Busch had expected. The sites “lack of success” can be measured by Technorati’s 330 or so links to the site and Compete’s minimal traffic ranking. Personally I’m not a big Anheuser-Busch fan. I mean sure it got the job done when I was in college, but asking me to sit down and have a beer with a dead guy? C’mon!! Thats not interesting or engaging!!

If you ask me I think that Anheuser-Busch might have checked themselves into AA with this campaign because I definitely agree with Adrants and Jay on this one.

March 27, 2007 Posted by | Social Media, Web 2.0 | 1 Comment

And So the Saga Begins….

Ok so I never thought I would jump on the band-wagon with this “trend” but here goes…

I have become sickened with the countless attempts by companies and bloggers who want their 15-minutes of fame. We all agree that harnessing social media is the up-and-coming form of advertising, HOWEVER hasn’t your mother ever told you there’s a time and place for everything!?!? Some of the junk I come across on a daily basis that companies have tried to use is just that…JUNK! You can’t expect to drive traffic to your website, blog, microsite, viral campaign, etc., if what your offering your consumers and readers isn’t compelling or engaging. I could go on and on about the do’s and don’ts of social media just from my experiences and extensive research, but instead I’m going to go at it from a different angle.

I want this blog to be the “American Idol” of the internet. I’m going to give you my two cents about the things I find and then I want my readers to tell me what you think. If anyone thinks thier up for the challenge send me a link to your website, blog, viral or whatever other “creative” idea you think you might have. I’ll be the judge….

March 26, 2007 Posted by | Social Media, Web 2.0 | Leave a comment